Introduction
Over the last six months, we’ve done a lot of work in market research, custdevs, segments, and prioritization, product requirements. We held two educational Bootcamps with such participants as Sotheby’s Institute, West Coast Customs, Hey Growth, CharmVerse, Talent Protocol, and others. We’ve developed a full cycle of DAO Design which includes DAO development from scratch, project audit, implementation of crypto mechanics in the current business model, smart contract development, NFT launch, daily support Superdao stats 5000+ private beta applications and 15+ every day 2000+ DAO projects on chain 1000+ consulting calls 9400+ NFT airdropped 120+ Active partner chats with customers 30+ Knowledge base articles & FAQ / help.superdao.co 5+ support tickets every day Two Bootcamp seasons 100+ participating projects 35+ NFT airdrops 25+ public launches
Market research
DAO allows run business in a new better way, hoverer it’s still too early so the operational side of web3 for businesses is not ready at all, however, the marketing side is now getting ready and so what we are trying to do is get into as many mid-range and large businesses as we can in the next year or two build this kind of distribution deployment base where all those businesses have an on-chain presence through Superdao, have a smart contract, have an NFT collection, have experimented with a publishing NFTs, so by the time the tools and the best practices on employee people through crypto, trading between organizations on crypto, selling product on-chain became more forth in everyone already runs on Superdao DAO & NFT use cases Marketing Attendance rewards:
- Coachella – NFTs with a lifetime festival pass and the Metaverse access, $1.5 mln revenue
- Starbucks – NFT coffee-themed loyalty program to be released with access to exclusive perks
Hybrid merchandise
- Adidas – first NFT sale earnings $23 mln in ETH, holders get access to the physical merch
- Coach – Christmas campaign, 80 NFTs with Holidays animals, with the complimentary bag
Referral program
- Alliance DAO – referral program via DAO to get into the accelerator
- Charmverse – NFT referral program, issue special NFTs for the number of referral friends
- Drops DAO x Attrace – referral program partnership with bounties
Content collaboration
- Coca-Cola x Special Olympics – charity auction, NFT bid for 217 ETH to get the physical fridge Social media challenge
- Rehash Podcast – award listeners for sharing quotes, voting for speakers
- Emily DAO – NFT airdrop for retweets and likes on Twitter
E-commerce
Special NFT edition
- Tiffany – $12.6 mln revenue from ‘NFTiff’ pendants sale redeemable for physical jewelry
- Dolce&Gabbana – $6M revenue for fashion NFTs through an auction of a new virtual collection
Pure NFT as collectible
- Stephen Curry’s 2974 – Collection celebrates each 3-pointer made in Stephen Curry’s career
Market statistic
More than 300 million people use cryptocurrency worldwide in July 2022 (Crypto.com)
The global crypto market cap is $1.06 trillion as of August 1, 2022 (Crypto.com)
Nearly 1.7M governance token holders and 497k active voters in the DAO ecosystem (Messari)
There are about 65 DAOs with a treasury of more than $1M (Soocial)
Brands like Nike, Tiffany, Gucci, and Adidas have earned more than $200M by releasing NFTs
An estimated 1 billion people worldwide use cryptocurrency exchanges, including Bitcoin and Ethereum, by the end of 2022 according to data from the cryptocurrency exchange (Crypto.com)
Total Treasury of DAOs more than $10B
VCs deployed $30B+ globally in 2021 into crypto startups
Customer insights
After launching more than 2000 customers and conducting two educational initiatives, we realized which industries have the fastest adaptation cycle, examples of cases can be seen in the Highlights section below in the page.
Main customer patterns
- Using DAO and NFT mechanics as an alternative to advertising
- Companies which hungry for growth and must grow or will die
- Imposter syndrome, a new person in the position of Head of Marketing / Web3 Manager
- Web2.5 companies who have tried using crypto mechanics
- Start with an internal launch or a side project
- 75% want a token, but after 1-1 call, they refuse it or postpone it and choose NFT based strategy
- Web3 education/consulting for companies and their audience
- 1 month to create the structure and internal launch of the DAO and 2 months for a public launch
- Often require help with NFT artworks design and logic for speedier launch
Industries with short adoption cycles
- Education
- Events
- Web2 Tech Startups
- Web3
- E-commerce
- Fintech
Industries with slow adoption cycles
- Physical places
- Community (without product/service, long-term goal)
- Nonprofits
- Investment (legal problems)
- Deep web3-native organizations
- Small businesses & new startups without funding & poor enthusiasm
Among our clients, we distinguish special patterns in positions within the company
- Large brand / Mid-size companies
- C-level positions / Head of Marketing / Head of Community / Head of People / Product owners
- Mid-size companies with experience in crypto / Fast-growing companies
Pricing insights
We are still in private beta, but with customers, we have allocated a clear price range for custom development of a crypto project for companies – prices range from $5,000 to $35,000. For this price, customers get a project audit, implementation of crypto mechanics in the current business model, smart contract development, NFT launch, special consulting, and daily support
Here are some examples of companies that we strive to look
- Jasper.ai – 3K customer, revenue – $5M
- Chargebee – 3K customers in 2021, 18k in 2022, revenue – $115.4M
- PIPE – Over 8K clients
- Intercom – 30K customers, revenue – $200M
- Deel – 4.5K customers, revenue – $45M
Another pattern
When traditional types of businesses are looking for Web3 managers and it is here that we can close the need and offer our solution.
Highlights
1. Charmverse / web3 First web3 native, all-in-one workspace. Tasks, docs, bounties, and more Twitter 1,207 / Discord 743 / $3.8M seed round NFT referral program / Token-gated content Active user, 1082 DAO members, recurrent NFTs distribution DAO link
5. DAO Heroes / Community, web3 Superdao early adopter program TG 1,054 / YouTube 1,070 / Discord 1,010 Membership NFTs, token-gated content and discord, voting, Utility NFT (access to Superdao) Active user, social networks growth, recurrent NFT airdrops DAO link
6. Sustainable Aquaculture DAO / Podcast, Web3 Podcast about sustainable business movement in the aquafarming and ocean ranching industries 61 podcast episodes / 2,063 LinkedIn followers Retroactive NFT airdrop for speakers on the podcast 55 DAO members, Active user, NFT airdrop by emails DAO link
7. Sotheby’s Institute of Art / Education Study of art and its markets with campuses in London, New York, and online Founded 1969 / Instagram 163K / Over 2,500 students each year Membership NFTs for Web3 program students Launch in October DAO link
8. The DAO / Creator economy, web3 Web3 research institute Telegram 602 / Brand deals with Adidas, Alfa-bank, etc An ecosystem of the DAOs, membership NFT, token-gated chat & content Airdrop 15 NFT to the core team, Bootcamp participant, Airdrop 300+ in 2 weeks DAO link
9. MetaWhips – side project by West Coast Customs / Web3 Car-themed NFT collection with token-gated community Twitter 5,077 / Twitter (WCC) 294.5K Membership NFTs, Voting with different voting power, Token-gated chat Active user, 28 DAO core members, still during the setup process, and then a public launch DAO link
10. DAOHQ / Web3 One-stop-shop for you to explore, invest and participate in DAOs $1.2M pre-seed / Twitter 1,994 Membership NFTs Project in transition, 34 DAO members DAO link
11. Plato / Professional services Mentorship platform for engineering and product teams $3.3M seed, Twitter 2,800 Membership NFT, NFT roles, discounts for NFT holders DAO link
12. MetaAds / Web3 Web3 Metaverse Monetization Platform Twitter 424 / Discord 666 Membership NFTs, NFT for early adopters, Voting for product development Active user, recurrent NFTs distribution, 170 DAO members DAO link
13. Foodriders / E-commerce Foodriders DAO is a private members group for employees and diehard fans of the restaurant Instagram 4,371 / Founded 2015 NFTs will offer exclusive deals, the ability to make reservations, exclusive access to member room events in our restaurants, drink specials, discounts, menu tastings, classes, and workshops Airdrop 16 NFT to the core team, Bootcamp participant DAO link